Last Updated: 27 May 2026
1. Introduction
Welcome to SEO Audit Tool. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we handle data when you visit our website, use our free PHP-based SEO audit tool, and interact with our advertisements or affiliate links. Our services are entirely free to use and do not require you to create an account, register, or provide any login credentials to access any report features.
2. Who We Are (Data Controller)
The website and SEO audit tool are operated by EKSTRUH LTD, a company registered in England and Wales.
- Company Name: EKSTRUH LTD
- Company Registration Number: 16905290
- Registered Office Address: Victoria Grove, Bolton, United Kingdom, BL1 4JW
- Contact Email: help@seoaudittool.co.uk
Because we operate in the United Kingdom, we handle data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you have concerns, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO): https://ico.org.uk.
EKSTRUH LTD has not appointed a Data Protection Officer as we do not meet the threshold requiring one under UK GDPR Article 37.
3. The Data We Collect and Process
Because our platform requires no user registration, we do not collect identity information like your name, home address, or phone number. However, to run our tool and display ads, we automatically process the following information:
- Technical Data: This includes your Internet Protocol (IP) address, your browser type and version, operating system, and the time/date of your visit.
- Audit Query Data: This includes the third-party website URLs you paste into our search bar to run an SEO analysis. Our backend script must temporarily process this parameter to deliver your score and PDF report.
- Tracking & Interaction Data: Data regarding how you navigate our pages, click on affiliate links, or interact with displayed advertisements.
4. Lawful Basis for Processing Your Data
Under the UK GDPR, we must have a valid lawful basis for processing your personal data. The following table explains the basis we rely on for each type of data we collect:
- Technical Data (IP address, browser, OS): Processed on the basis of Legitimate Interests (UK GDPR Article 6(1)(f)). We have a legitimate interest in maintaining the security, stability, and performance of our website.
- Audit Query Data (URLs you submit): Processed on the basis of Contract / Service Delivery (UK GDPR Article 6(1)(b)). Processing this data is necessary to provide you with the SEO audit report you requested.
- Advertising & Tracking Cookies (Google AdSense): Processed on the basis of Consent (UK GDPR Article 6(1)(a)). We obtain your consent via our cookie banner before placing advertising or tracking cookies on your device.
- Affiliate Link Tracking Cookies: Processed on the basis of Consent (UK GDPR Article 6(1)(a)). We obtain your consent via our cookie banner before placing affiliate tracking cookies on your device.
5. Sessions and Server Logs
Our website uses temporary sessions and server logs to deliver your SEO audit results securely and efficiently.
- Sessions: When you submit a URL for an audit, our tool creates a temporary session on our servers to process your request, track your audit progress, and generate your PDF report. This session data is automatically cleared when you close your browser and is never stored permanently.
- Server Logs: For security purposes, our servers automatically maintain activity logs of network requests. We use these logs strictly to diagnose errors, block malicious automated bots, and prevent unauthorised access or server overloads.
6. Google AdSense and Third-Party Advertising Cookies
We partner with third-party networks, specifically Google AdSense, to display advertisements on our website to keep our tools 100% free to the public.
- Google and its partner vendors use tracking cookies to serve personalised ads to you based on your previous visits to this website or other platforms across the internet.
- These advertising providers may process technical and online identifiers, including IP addresses, browser information, device identifiers, and interaction data, to measure advertising performance and deliver personalised advertisements.
- Your Choices: You can completely opt-out of personalised Google advertising tracking by modifying your preferences at https://adssettings.google.com
- Google Privacy Policy: https://policies.google.com/privacy
- Google AdSense Policy: https://policies.google.com/technologies/ads
7. Affiliate Link Disclosures and Tracking Cookies
This website contains affiliate links recommending premium external SEO software, web hosting providers, or digital marketing platforms.
- If you click on an affiliate link and subsequently make a purchase on that external vendor's website, a dedicated tracking cookie is placed in your browser by that third-party affiliate network.
- This tracking cookie is used solely to assign referral credit to EKSTRUH LTD so we can earn a small commission at no extra cost to you. We do not have access to your personal billing details or external account details during this transaction.
8. Cookie Policy
Our website uses cookies to operate correctly, display advertisements, and track affiliate referrals. Cookies are small text files stored on your device by your browser.
We use the following categories of cookies:
- Essential Cookies: Required for our website and PHP audit tool to function. These include session cookies that manage your audit progress and PDF report generation. These cannot be disabled without breaking core functionality.
- Google Analytics Cookies: Used to help us understand how visitors interact with our website by collecting statistical and usage information such as pages visited, device type, browser information, and approximate geographic location. These cookies are only placed after you provide consent through our cookie banner.
- Advertising Cookies (Google AdSense): Placed by Google to serve personalised advertisements based on your browsing history. These require your consent before being placed.
- Affiliate Tracking Cookies: Placed by third-party affiliate networks when you click an affiliate link on our website. These track referral credits for commission purposes.
Where we rely on your consent as the lawful basis, you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of any processing carried out before you withdrew it.
You can manage your cookie preferences at any time using our cookie consent tool at the bottom of this page. You can withdraw your consent or manage your cookie preferences at any time by:
- Adjusting your browser settings to block or delete cookies
- Visiting https://adssettings.google.com to manage Google advertising preferences
- Visiting https://www.aboutcookies.org for general guidance on managing cookies in all browsers
Please note that disabling essential cookies will affect the functionality of our SEO audit tool.
9. Data Retention
- Server Logs: Retained automatically for security and debugging for a maximum of 30 days before overwrite.
- Audit Reports: Generated PDF reports are temporarily cached on our servers for download purposes and are automatically deleted within 24 hours.
10. International Data Transfers
Some of the third-party services we use, including Google AdSense and affiliate tracking networks, may transfer and process your data outside the United Kingdom or European Economic Area (EEA).
Where such transfers occur, we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements. Google LLC participates in and complies with the UK-US Data Bridge framework, which provides a legal mechanism for transferring personal data from the UK to the United States.
For more information on how Google handles international data transfers, please visit https://policies.google.com/privacy.
11. Your Legal Rights under UK GDPR
Even without a registered account profile, you retain legal rights over your technical digital footprint under UK law. Under the UK GDPR, you have the following rights:
- Right of Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
- Right to Erasure: You have the right to request that we delete your personal data (the "right to be forgotten"), where there is no legitimate reason for us to continue processing it.
- Right to Restriction: You have the right to request that we restrict the processing of your personal data in certain circumstances.
- Right to Object: You have the right to object to the processing of your personal data where we rely on legitimate interests as our lawful basis.
- Right to Data Portability: You have the right to request that we transfer your personal data to you or a third party in a structured, commonly used, machine-readable format.
- Automated Decision-Making: We do not carry out any automated decision-making or profiling about you that produces legal or similarly significant effects.
Please note that our website does not currently respond to Do Not Track (DNT) browser signals.
To exercise any of these rights, please contact us at help@seoaudittool.co.uk. We will respond to all requests within 30 days in accordance with UK GDPR requirements.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at https://ico.org.uk.
12. Children's Privacy
Our SEO audit tool is intended for use by website owners, businesses, marketers, and digital professionals. Our services are not directed at children under the age of 18.
We do not knowingly collect personal data from children under 18. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at help@seoaudittool.co.uk and we will promptly delete such information from our records.
13. Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time. The current version of this Privacy Policy is always accessible on this page at https://seoaudittool.co.uk/page/privacy-policy
When we make changes, we will update the Last Updated date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Where appropriate, we may provide additional notice of significant changes to this Privacy Policy on our website.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us: help@seoaudittool.co.uk
Cookie Preferences
Choose which cookies you are happy for us to use. You can change these settings at any time. Strictly necessary cookies cannot be disabled as they are required for the site to function.
Strictly Necessary
Required for the website to function. Cannot be disabled.
Analytics Cookies
Help us understand how visitors interact with our website (e.g. Google Analytics).
Marketing Cookies
Used to serve relevant advertisements and track campaign performance.